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Keep Norway Clean

Every year 8 million tons of plastic ends up in our oceans. According to a new report from the World Economic Forum, it will by 2050 be more plastic garbage in our oceans than fish. Marine pollution is a serious global environmental problem that particularly affects Norway as the coastal nation.
Every day is a costal cleanup day, but to set focus on the importance, “Hold Norge Rent” (Keep Norway Beautiful) invites everyone to participate on “Strandryddedagen” which is the Norwegian version of the International Coastal Cleanup day, this year held 7th of May. NOVASOL Norway supports the work that “Keep Norway Beautiful” does, and alone we engaged 500 volunteers for the Coastal Cleanup day this year. They all received a NOVASOL cleanup-kit with garbage bags and disposable gloves to use when cleaning up their local beach. These 500 people included both house owners, customers, communities and school classes, and were reached through newsletters, social media and landing pages. NOVASOL Norway with families also participated, and together with Keep Norway Beautiful we cleaned the beaches of Langøya, a small island in the Oslofjord.